Edward Rogoff | Edward G. Rogoff | Jeff Bezos
1 You can bank on this book
This book is terrific because it directly addresses the issue that probably undermines more business plans than any other: unrealistic assumptions. After 20 years as a banker and financial advisor to growth companies, both large and small, I believe that professional equity investors judge entrepreneurs by their ideas, their ability, and the reasonableness of their assumptions. Aggressive business plan assumptions raise significant doubts in the minds of investors, who don't just want 25% IRRs but want 25% IRRs that are achievable. Rogoff wisely advises entrepreneurs to ground their plans in reality, using solid industry data and benchmarking techniques. He teaches you to think like an investor or banker before writing your plan. Very solid advice. A must-read before going to market with your plan.
2 A Must for Business Owners
Ed Rogoff has written a must buy for those planning on starting or expanding their business. He takes you through a step-by-step plan from your initial idea to your grand opening. Examples, forms and common pitfalls are all covered in an easy to follow system. If you want to make your dream a reality, "Bankable Business Plans" will get you started.
3 Must for Business Owners
Ed Rogoff gives an in depth but workable plan for developing a new business. "Bankable Business Plans" gives you what you need to go from your initial idea to your financial source. Examples, forms and step-by-step instructions are included in this comprehensive book. This book is a must for business owners of any size business.
4 Extraordinary
Bankable Business Plans by Edward Rogoff is the Bible of how to start and grow your own business. As a small business owner with little time and even less formal business education,I needed a resource that would tell me exactly what I needed to know without needing an MBA to understand it.Bankable Business Plans is so clear, concise and informative it almost feels like having your own business advisor.This book isn't just for entrepreneurs, but for anyone who wants to take their career to the next level. It teaches you how to think like a business professional.
5 You can show them the money
This book is a must-read for anyone who is involved in starting a business or extending an existing business/product line. Ed Rogoff approaches 'how to get the money' from a real-world, results oriented perspective.
No theoretical mumbo-jumbo - "just the facts" on how to navigate successfully through the financial waters of a new ventures. Even folks who have launched new ventures can learn something from this book.
6 Buy it and grow rich
This book will have you thinking like a CEO, acting like a CEO, and making as much money as a CEO. What a great way to painlessly acquire a businessman's way of approaching problems and opportunities. Professor, why didn't you write it 50 years ago?---you would have saved me a lot of trial-and-error mistakes.
MK,Pompano Beach, FL
7 A Bankable Resource
I bought this book because my job includes helping nonprofit organizations analyze their businesses and undertake effective business planning. As I read the book, it became clearer to me that my own nonprofit organization desperately needed a business plan -- and I found myself grateful for the path outlined in Bankable Business Plans to guide us through the process. While Mr. Rogoff's work is geared toward for-profit companies I found this book extremely helpful -- clear, encouraging and occasionally humorous. Perhaps the most important thing Mr. Rogoff makes clear is that the job of a business plan is to convince others to invest in a venture -- as such, we must be clear that our ventures are worthy of investment...
8 Bankable Business Plans--The Best There Is
Bankable Business Plans by Edward Rogoff and Jeff Bezos is clear, concise, comprehensive, easy to read and a joy to assign to my students. Some of the material presented can be rather dull and complex (especially the financials) but Bezos and Rogoff's treatment of the subject was refreshing and even fun. Their step-by-step approach to understanding the RMA was right on the mark. Those seeking financing should feel both comfortable and confident approaching banks and investors if they have followed the techiques outlined by Rogoff and Bezos.
Rogoff and Bezos are clearly entrepreneurs and educators. They capture and keep their audience with real-life examples and anecdotes. The advice is solid and result-oriented. I have read many books on the subject and Bankable Business Plans is the best, by far. Bankable Business Plans is must for potential entrepreneurs; it should be required reading for entrepreneurship students as well!
9 This Book Could Save Your Life Savings.
This book is a must read for anyone starting a new business. Professor Rogoff's approach forces a prospective entrepreneur to determine if s/he can afford to start a new business or if its worth risking your life's savings. Having taught "Creating a Business Plan" at DePaul University in Chicago and having worked with entrepreneurs during my entire legal career, following the advice in this book will produce a plan that demonstrates your commitement to the business and increase your potential for success.
10 A really good practical guide
I found this book easy to undersatnd and very user friendly.
It serves as a really good practical guide that cuts thorugh complications and irrelevant material usually associate with business plans.
It has special relevance for small business owners who may not be accustomed to dealing with banks and major ivestmentors. It allows you to cut to the chase and put your best thinking, assumptions and business strategy right out front where it beloongs.
A great tool and easy to use - I found it invaluable
11 The only business plan resource you'll need!
The author's teaching experience really shows in this insightful and comprehensive manual. Written in a clear and down-to-earth fashion, not only does this book provide the reader with a step by step guide in developing a compelling business plan, but it also helps in clearly visualizing the actions necessary for success.
The author's recommendation to use the RMA data to support a plan's financials is ingenious, since these are the very same numbers bankers and venture capitalists will be using in their decision to finance a plan. But the greatest benefit in using this book may be to ultimately convince the reader of the worthiness of his/her idea.
12 Bankable advice from Bankable Business Plans
Preparing a business plan that will satisfy lenders is always a challenge. This book will provide help. It is readable, well organized and is especially suited to those in the process of raising money for a new or growing business. It includes an excellent check-off list for business plans that will be submitted to financial institutions.
13 The one book you need to start your business
I've read virtually every book on the market about creating a business plan, and this one is the only book you'll need. Rogoff takes his experience buying, selling, running and starting companies and puts what he's learned into an essential guide for the entrepreneur. His insider's view and the resources he reveals are the keys to jumpstart any solid business idea.
14 Get this book if you're working on a business plan!
This book is like a mini MBA course - it covers the important concepts which are all brought to bear in the writing of a business plan. I've taken one of Professor Rogoff's entrepreneurial courses, and his straightforward, no-nonsense approach combined with deep knowledge and experience, made it one of the best courses in the whole MBA program. This book is a distillation of those ideas - get it!
15 Terrific Business Plan Resource
A very readable, straightforward guide to business plans that really have the "right stuff". Not a formula or a cookie cutter but a comprehensive guide to all the issues that need to be thought out and developed for a bullet proof plan, right down to how to present the plan in person. The book is written clearly with a welcome touch of humor. As an investment banker /entrepreneur who has written, evaluated, critiqued and funded or rejected countless business plans over many years, this is by far the best and most helpful guide book I have come across. Also useful if you are reviewing business plans of others as to what was not addressed and also as a reality check on a business in which you might be involved as a director, officer, lender or creditor. I highly recommend Bankable Business Plans.
16 A facinating read and a superb reference
As a business consultant in the area of biotech I found the book exceptionally useful. Rogoff's book was the most important reference for me when we wrote our business plan; I go back to it often when I review business plans of bio-medical start-ups.
I highly recommend it to entrepreneurs (both experienced and beginners) and MBA students focusing on various industries.
17 Addressing the right issues
After 30 years as an attorney representing both new businesses and troubled companies, I am delighted that there is finally a book which addresses the right issues for the new business and the business requiring a real restructuring. This book puts the lie to the online cookie cutter business plan all of which look the same to a financing source and look as if no thought has been put into the process. Lenders whether venture capitalists or commercial banks see a lot of business plans. This book forces the business owner to come to grips with the reality of their idea and business and put something together which demonstrates to a potential lender or investor that the business has a place in the market place and a real possibility to succeed. I have given this book as a gift to small business development programs as a tool to be used with their clients.
18 Great Book for the Start-up Entrepreneur
No entrepreneur should start their business without reading this book. In fact, they should read it before they begin to prepare for starting a business. Ed Rogoff makes this a very readable book and will make readers believe that their success will be inevitable if they follow his advice. As a business school Professor of entrepreneurs, Ed knows how to make great points without intimidating anyone. The reader will also appreciate the practice of setting up a business rather than the theory. Peter A. Arthur-Smith, Founder, Modern Age Leadership Research Corporation
19 Straight to the point
I recommend this book to any individual who is considering starting a new business. As an entrepreneur and former business advisor for start-ups, I found this book clearly organized, easy to understand, entertaining, engaging, and explaining in simple terms how to effectively present financial data to lenders and investors.
20 very user friendly
i have used bankable business plans and referred to those sections applicable to my needs and found it very user friendly
21 Invaluable for Entrpreneuers and Students
I am a professor at the University of Missouri School of Journalism and I teach a course titled The Economics and Finance of the Media. The final project in the course is to write a business plan, and Rogoff's Bankable Business Plans is a required text in the course. It is a perfect guide for students and entrepreneuers who want to write an excellent business plan. I've looked for years for a book that would guide students through the maze of creating a good business plan, and Rogoff's book does this. It is well organized, thorough, and full of practical advice.
22 A must read for entrepeneurs
This book is very easy to read and outlines completely what every future entrepeneur needs to have in their business plan. One of the most difficult aspects of the business plan would be the financials. Bankable Business Plans goes step by step on how to created effective financials for your plan. Even experienced business plan writers will find nuances that can be used in future writings.
23 Fantastic
Rogoff is simply ingenious. I have read many books over the years to guide me in business, but the clarity and detail he provides for business plans is quite brilliant. I would recommend this book to anyone wishing to write a business plan and raise money - it is the best 50 bucks I have ever spent!
24 Business Plans Made Simple and Clear
This book saved my life. I am an experienced business professional who has done strategic planning, project management and organizational development. I have decades of experience and have managed groups of 40 people and more, but one thing I've struggled with is creating a business plan when I'm developing an entrepreneurial concept/business. BBP is a magnificent tool, clear, logical and interesting. I recommend it wholeheartedly!! JF
