1 Excellent book for managers
This "easy to read" book was especially helpful for me as an MBA candidate to appreciate the growing importance of IP in today's business world. It is one of the best books for managers and investors to acquaint themselves with the business of IP and get a head start on something that is critical for business success today. "From Ideas to Assets" is a book that describes Intellectual Property assets from a perspective that is usually ignored by most companies and individuals today. It enlightens the reader about the importance of IP as Business assets that can be leveraged by companies to gain sustainable competitive advantage and increase shareholder wealth.
2 Strong integrated approach to the subject
This is, in my experience, the single most comprehensive volume to cover intellectual property from legal, economic and financial standpoints. As a practicioner in finance, I have had exposure to the growing inportance of intellectual property assets for corporations, for individuals and for national economies. This volume provides an excellent introduction for lawyers, corporate management, financiers and the general public
3 Must Read for IP Professionals
This book contains some of the most useful and cutting edge thinking about intellectual property. The individual chapters are written by experts with deep knowledge. The multi-discplinary perspectives on intellectual property give this volume a breadth of scope that is unique. For IP professionals this book is an extraordinary source of valuable insights and a spark for creativity.
4 Timely Book for Investors About ?Hidden? Shareholder Value
We are in a new frontier on Wall Street. Great companies are no longer made on their ability to gather assets. They are made on their ability to gather knowledge or create knowledge. They do that through IP assets, such as patents, copyrights and trademarks. The problem is that those most affected by them are barely aware of what they are or how they can profit from them.
From Ideas to Assets is a well-timed book for anyone whose business it is to stay on top of business. I can attest personally, as an investor relations consultant with more than 20 years experience working with companies of all types and sizes, the need for investors and managers to understand the value of patents, copyrights, trademarks and other IP has never been more necessary or compelling.
The advent of SEC's Regulation FD (Fair Disclosure) in 2000 has put added pressure on companies to communicate candidly and consistently to Wall Street, as well as its shareholders. Even more recently, the Financial Accounting Standards Board has adopted new rules regarding the treatment of intangibles assets, such as certain patents, trademarks and copyrights, involving business mergers and acquisitions.
Berman's book gives thoughtful civilians, as well as IP pros, the courage and inspiration to confront the often-unseen value proposition that materializes out of the potent confluence of innovation, exclusive rights and product demand. It's a veritable tool kit for those who need to stay attuned to the "hidden" value that affects the market price of their companies' assets and shares.
5 I even enjoyed reading this one!
In almost every strategy discussion I get involved in, especially with startups, the subject of intellectual property as a strategic asset is brought up. There are usually a variety of opinions from participants, but most of them reflect superficial understanding of the topic. I admit that I didn't appreciate the depth of the topic either until I moved out of a big corporation (with its legions of IP lawyers) into the startup world and spent many expensive hours with my own IP lawyer. I would not trivialize the value of this book by saying only that it can save you money. This is an essential book for anyone who needs to make IP-related decisions and design strategies. It covers an exhaustive set of topics and does it very well and, believe it or not, it's even an interesting read. I recently bought this book while engaged with a customer in strategy regarding a patent portfolio that was at the core of potential M&A, and found this book to be very practical and extremely useful.
6 Nice Book!
I happen to be a contributor to this book, so I might be biased. But "From Ideas to Assets" is among the more useful books on intellectual property that I have encountered. This is quite an impressive tome - bigger than I expected. It will be a great desk reference for business folks, useful for quick access into the complete spectrum of IP topics. I already sent a copy to the internal public relations person for our R&D Laboratories to give him an idea of how our company's patent activities fit into the grand scheme of things.
7 An indispensable resource for all companies!
Wow. This book should be on the bookshelf of every CEO, CFO, chief technology officer and general counsel in the country. It seems everyone talks about intellectual property as a business asset these days--but I'll bet most haven't a clue as to what the concept really means. From Ideas To Assets is the first book I've seen that really answers the question, offer everything American business needs to know about identifying, protecting and profiting from patents, trademarks, copyrights and other forms of intellectual property. The array of experts that editor Bruce Berman put together is impressive. The book is comprehensive yet highly readable, offering everything from the basics of patents to the use of IP in mergers and other complex financial transactions. I've already recommended the book to several clients, and I'm sure my copy will be thumbed-through on a regular basis for some time to come!
8 IP for the practitioner
Everyone talks about intellectual property, Bruce Berman is one the few who really understands how ideas convert to business. "From Ideas to Assets" continues the thoughtful exposition of "Hidden Value", with particularly provocative reference to stock market valuation behaviors.
Berman's latest is not a "how to" cookbook, its a stimulating "how about" many of the critical issues confronting industry and science through the prism of IP practice and law. Together with his writing colleagues, Berman offers a practical perspective consistent with commercial reality.
