David L. Hancock
1 Generic Information
I suppose if you need to find out about generic marketing info. this book could be for you.
But I can assure you the author has almost zero having to do with mortgages in the book. It is just the same old guerrila marketing info. you would find in the guerrila marketing book with the absence of anything specific to the mortgage industry.
In fact, the author mentions as examples of things to do, give out free samples.
I do not know of anyone giving a "free sample" mortgage, so obviously the author was just spinning the same old guerrila marketing spin all over again and only changed the title.
Do yourself a favor and buy a book that pertains to the mortgage industry.
2 Increased Apps by 32%
This book includes techniques that David Hancock must have tested and perfected. Just one of them can increase
your sales by 32%. There's nothing else like it. Very well written and informative. Just what I needed.
3 I was captivated by two of the ideas in your book...
So I tested them... and sure enough, I've brought in extra business that I never could get before by rolling out these ideas! It's so nice to find people who are as truly dedicated as you are in helping people make more money with new and exciting ideas! This book covers all the bases on marketing myself and my company without wasting time on mortgage products which I already know about!
4 THIS BOOK IS A CON
When I spotted this book on Amazon, I was excited to find a marketing book written specifically for the Mortgage business. I quickly ordered it. I was excited to finally see it arrive. But, WHAT A DISAPPOINTMENT. It is one thing to open a book and simply be dissatisfied with the content. But with this book, it was so obviously written STRICTLY for the purpose of extracting money from my pocket. There is ABSOLUTELY NOTHING in this book about marketing "strictly for mortgage brokers." Any moron would see that the book was a typical book about guerilla marketing with "Mortgage broker" added to the title - in an attempt to get a different group of people to buy the book. There are 27 chapters in the book. The table of contents has one chapter (at the very end) that even mentions the word "mortgage." But even when you read that chapter, there is still ABSOLUTELY NOTHING specific about the mortgage business. In fact, it seems as if someone merely took an outline from a standard book about marketing, used "cut and paste" or "insert" or "search and replace" to make certain "mortgage broker" was mentioned. I would bet that if the book was in a "Word" format and I performed a search for "Mortgage broker", other than the use of these words in a sub-heading, I would have less than "5" hits. We know every business is not the same and marketing is not the same regardless of the type of business. As a result, a lot of the suggestions in the book have zero correlation and fit within a mortgage environment. And the author claims he was in the mortgage business???
THIS BOOK IS A JOKE. Do not buy it. Thankfully, I did not pay shipping to get the book. I will return it immediately. Actually, this book is so bad and such a con, I would pay more than the cost of the book to return it.
Actually, the true rating for this book is a big fat zero, but Amazon doesn't give that as an option.
