Life and Health Insurance Marketing
Patsy Leeuwenburg | Mary C. Bickley


Compras Nikon
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1 Life and Health Insurance Marketing
This is the third edition of this work-horse text. The book is thoroughly comprehensive in its treatment of marketing for financial services (with a heavy emphasis on the insurance side of the industry). I found myself underlining passages, scribbling notes of agreement in the margins, and copying whole paragraphs to send to colleagues. If you are looking for an encyclopedic introduction to marketing principles tailored for the financial services industry, you won't find a better book.

Friday, 04-Jul-2008 16:34:22 CDT
Quote of the Day:


Last year we drove across the country...  We switched on the driving...

every half mile. We had one cassette tape to listen to on the entire trip.
I don't remember what it was.
-- Steven Wright

As the poet said, "Only God can make a tree" -- probably because it's
so hard to figure out how to get the bark on.
-- Woody Allen