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If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book.
As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of "how to do radio" books in general, they are mostly rehashed information wtih little relevancy. But not this book.
There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development, production and little techniques that will make any ad come alive in a way that makes buyers buy. I'm a little bummed the title says Mortgage Radio since truly this is a radio copywriter's secret weapon . . . not matter what the product.
Blaine's easy to read style is humorous and instructive at the same time. I read the book twice because it contained so many great ideas. The second time, I took four pages of notes.
I found chapters 13 & 14 to be worth the whole price of the book alone.
This will definately be the single best addition you can make to your radio library.
2 Don't let the fact that I have a signed 1st edition fool you
It is the best book of its kind ever written! The fact that I am friends with the author and that I have a signed first edition copy of the book, should not indicate that my rave review is any less than fair and balanced. Here's the real skinny, I got a second copy to send to the mortgage broker we dealt with when we bought our house last year so he can expand his reach - that's how valuable I think this book is.