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Perhaps best known for his financial education products, Robert Kiyosaki wrote this latest book to praise the benefits of owning a network marketing business. Although Kiyosaki made his wealth traditionally, without the help of a network marketing business, he believes that these businesses are the wave of the future because they embody the new Information Age economy. He believes these businesses are a good way to begin your journey to become rich.
Kiyosaki begins by reviewing the several ways that one may become rich. However, the path offered by his Rich Dad may be the most realistic and also hold the greatest profit potential. Rich Dad's path to success is simple, "build a business first, reinvest in the business second, buy real estate third, and only then buy luxuries paid for by your assets" (98). Most people fail because they lack the discipline and perseverance needed to follow through with the plan. This behavior often characterizes those who lack emotional intelligence. A successful person possesses analytic, financial, and emotion intelligence. Such a person succeeds by understanding that success is accelerated through the process of "rejection and correction."
Kiyosaki prefers network marketing businesses because there exists very few barriers to entry. Those who succeed in network marketing are able to combine their ability to sell and lead with their love for teaching. Kiyosaki writes, "Your job is to clone or duplicate someone just like you" (58). This is what ultimately determines the success of any network marketing business.
When convincing others of the value of a starting a "personal franchise," more commonly known as a network marketing business, be sure to cover several important areas. First, refer to the cashflow quadrant to inspire motivation and provide direction. Second, emphasize wealth rather than income (a.k.a cashflow versus capital gains) by explaining the income statement and balance sheet and how acquiring assets, specifically businesses, is crucial to developing long-term passive revenue streams. Third, introduce Metcalf's Law. Succeeding in a network marketing business demands the practical application of Metcalf's Law, which states that a network's economic value grows exponentially with the number of network users. Fourth, remind others of the fact that network marketing is the fastest growing business model in the world today. Big companies such as AOL Time Warner, Berkshire Hathaway, and Citibank all utilize network marketing. This comes as a surprise to many because network marketing businesses go largely unseen. Finally, emphasize the important of education. When searching for a network marketing business to join, educational opportunities should weigh more importantly in your decision than commissions or products.
2 A Blatant Pitch for Network Marketing
Kiyosaki makes a case for joining Network Marketing, and lends his voice to the thousands of sirens. He makes a lot of similar points based on his Rich Dad, Poor Dad book - namely, own a business and leverage off real-estate. But in most part, he reinforces the spiel that network marketeers already claim.
He hijacks examples from real-world success stories and recasts them around the theme of building networks - borrowing credibility from Microsoft, Dell, IBM and others. Maybe its because its very hard to find genuine success stories in the business world - there might be individuals who've made a success, but the structure of network marketing DEMANDS that the MAJORITY will FAIL. Neither does Kiyosaki admit that traditional companies pay a LOT of attention to markets - to the demand and especially the supply. Companies that don't build up proper distribution channels to avoid market saturation don't last very long.
Let the reader be warned - this is a blatant sales pitch in support of network marketing. To be fair to Kiyosaki, he does state that "network marketing isn't for everyone", although he doesn't seem to qualify that statement any further.
For those who argue that network marketing is the wave of the future - there are a handful of network marketing companies who have been around for ages. Amway and Nuskin are prime examples. However, they've never represented more than a speck in the retail market - you can investigate NuSkin's public records (Amway has been taken private again, so their financial records are unavailable) as an example. When they enter a new market, there's a huge takeoff, but after a while, revenues stagnate and begin to fall. Why?
3 an objective view from a former skeptic
At last, a book about "network marketing" that is more than just a bunch of sugary hype. Right from the start, Kiyosaki acknowledges that the network marketing business is not for everyone. He also admits that the industry has had (and will continue to have) a fringe population of greedy and/or crooked hucksters that drive the rest of us crazy and close many minds to its true benefits.
For someone exploring a network marketing opportunity for the first time, this book gives a solid, realistic foundation from which you can chart your course. For all those who have dived into multiple network marketing opportunities looking to make millions in a matter of weeks, and those who have dabbled for a couple of months, grown discouraged and quit, this book is a much-needed wake up call.
The title tells it all -- network marketing is not a "get rich quick" vehicle. Rather, it is a business school where the ultimate goal is personal growth. In this second edition, Kiyosaki presents eleven "hidden values" of a network marketing business. This is the ideal tool to help you look beyond the hype, see the network marketing opportunity for what it really is, and set realistic expectations for your personal success.
Larry Hehn, author of Get the Prize: Nine Keys for a Life of Victory
4 The Higher Calling of Network Marketing Professionals
This book was my introduction to Robert Kiyosaki and one that I've read several times over. Here's why:
Robert Kiyosaki doesn't say he's never been INVOLVED with networking, he has. What he says is he didn't make his fortune from network marketing. There's a big difference. Remember that when reading other reviews.
Robert explains to the reader how his opinion of networking changed (pg. 24) when, in the early 1990's, a well-respected and financially successful friend told Robert he was involved in network marketing. With Roberts past disinterest in networking, Robert didn't understand why a man who just completed over a billion dollars in commercial real estate transaction would be involved in network marketing.
This friend, Bill, went on to explain to Robert exactly what value he found in networking. This was the beginning of the turn-around. Now a financial success, Robert was able to investigate network marketing and clearly see all the true value it has to the motivated individuals. This is why he claims to be "unbiased".
Is this book the only thing you should study if you're considering network marketing? No way! Robert does point out that not all companies are good and among the good ones, not all organizations are good. Take your time and investigate all you can. If someone says you NEED to get started right away, walk away! If it's critical for you to get in today, how will you succeed tomorrow? Take your time.
Another thing Robert mentions in this book is the need to investigate the educational system. Many people claim to have a great training program, but, in actuality it's nothing more than a recommended reading list. If they have conference calls, dial in. If they have seminars, attend one. If they have one on one training, test the waters.
As Robert points out in this book, networking isn't for everyone, but it is a great way to create a passive walk away income that will give you freedoms and options in other investments. That's probably the number one point he makes. You don't need to become a networking guru, but, you can create a secondary income of $1000, $3000, or even $10,000 a month and use that to move into the B and I quadrants.
Open your mind, think of the education, the support from fellow achievers, and the options you'll create. That's the meat of this book.
There is a great free video presentation (SecretsOfTheRich.com) that anyone can watch to learn more about how Roberts thinking fits into network marketing.
If this review helps, please click "YES" below.
5 Can't understand the negative reviews here
Obviously some people just don't like Robert Kiyosaki and will attack anythng he writes. But I have to wonder what usss they have against this book; is it FREE ENTERPRISE or HELPING PEOPLE?I also recommend 'The New Professionals" by Charles W. King and James Robinson and "Successful Network Marketing for the 21st Century" by Rod Nichols.Network marketig's time has come, but I am glad that some people disgree. When it becomes obvious to the masses, the opportunity will be gone. Sort of like trying to buy a fast food restaurant today (even though that was violently opposed and criticized at one time) when there are already 4 franchises in your area.It's not easy, but it does work.
6 A strong case for this book
I really am not surprised at the derogatory reviews, it doesn't make them right, it does go to show just how badly this book is needed.
Network marketing sometimes called MLM and only to the most naive referred to as illegal pyramiding may very well be the last great opportunity in America and the avergage persons best chance.
Personally, I doubt if Kiyosaki can write anything that wouldn't get criticized. In other books, Kiyosaki is typically attacked for pushing real estate. Of course the fact that real estate has made more millionaires than any other investment over the last 100 years is frequently overlooked.
In this book, Kiyosaki discusses the power of network marketing. But thing about it. Where is most of the money made in business. It's in networking of one sort or another like communications and so. Networking is a brilliant idea. In netwok marketing the avergae guy without much money can keep their day jobs and start their network marketing business part time.
Some sophisticated business people like to take cheap shots at network marketing and say it's not really a business. But how would a MBA know what a real business is when all they are is an employee---the E Quadrant.
Network marketing puts you on the B-Quadrant only without investing hundreds of thousands, having to buy or rent a building, pay employees etc.
In real estate you use leverage in the form of other peoples money. In network marketing, you use leverage in the form of other peoples contacts, other peoples energy.
When I used to be in the insurance business, I was impressed by managers who earned a high income based on over-rides they earned on all of the agents in their office. District managers earned over-rides on allo f the managers and their agents in their district. State managers earned an over-ride on allof the agents and managers in their entire state. Regional managers earned an over-ride on all of the agents and managers in their entire region and so on. With network marketing, you can do the same thing.
Kiyosaki was never in network marketing, but has succeeded in business. He has failed twice, never went bankrupt as has been falsely indicated by some, but has failed and also come back.
Kiyosaki was one of the first to warn about the high risk of investing in stocks and mutual funds. Looks like he was right after all. And network marketing offers a retirement plan that can far surpass the safety and income of any 401 (k)plan or investing in mutual funds. If you doubt this, take a look at the redemptions from certain mutual fund companies this past week (ending 11/7/2003)
I think network marketing scares some people. It scares your bosses who want to continue to maintain control over you. It scares people in the investment business who hope you will never read any of Kiyosaki's books and listen to their advice (while they participate in illegal investing techniques with your money)
Kiyosaki makes a strong case for network marketing. "In network marketing" Kiyosaki says, "they want you to get better. In the workplace, they don't want you to get better. It's a rat race."
Kiyosaki also says that network marketing is the perfect B-Business for somepeople but not everybody. It's all based on values. Some people are weak and need the security of a paycheck. Others who want freedom and are willing to develop themselves, will find network marketing the Perfect B-Business for them.
Thank you Robert for sharing this book and your ideas.
7 An unbiased opinion
Robert Kiyosaki did not make his fortune in network marketing, but he sure understands it. Mr. Kiyosaki also understands that today people are tired of being pushed around by unappreciative employers. Tired of being dedicated to the company hoping for a long tenure only to be downsized.
People are also tired of the schemes and scams by brokers, brokerages and mutual fund companies.
Kiyosiaki also realizes that the average individual does not have or does not want to risk the large capital required for a conventional business. Besides, in most cases all you have done is bought yourself a job and at best will take 2-5 years just to turn a profit. In network marketing, you can turn a profit in one day!
Kiyosaki does offer a unbiased opinion, based on facts and research.
By the way, I recommend Kiyosaki's newest book "Rich Dad's Success Stories where Kiyosaki shares the story of some people who didn't make it in network marketing but found other avenues for success. This is not to say that the individual was bad or network marketing is bad. Just not for everyone, or at least some programs are not for everyone.
Kiyosaki does offer an unbiased opinion. I highly recommend this book.
8 Network Marketing=The Wave of the Future
As Kiyosaki explains in this excellent book, the future is looking very bright for network marketing. Why? There are already several economic trends in place that will drive more and more people to participate in network marketing in the very near future.
For one, people are looking for alternatives to the job market. Many people are tired of the long commute, 9-5 routine and the myth of "job security." They want freedom and network marketing can give that to them.
It is also expected that individual retirement accounts will be wiped out. Far too many people are betting on the stock market and are out of control with their investments. The same people who used to look for security via their employer are looking for a solid retirement via their 401 (k)s and via the stock market. Their brokers, benefit and pension directors are in control and fortunately, many people are beginning to see the light. A major stock market collapse could happen by 2010 if not sooner. If your best plan is to take advice from your 401 (k) adminsitration, pension director or broker, you are in big trouble.
By the way, didn't Kiyosaki warn us about mutual funds? What has been the most popular topic in the financial pages recently.
Many people will be turning to network marketing as a means to create a retirement package. (SEE RICH DAD'S PROPHECY FOR MORE DETAILS)
There are tax benefits to owning your own network marketing business. As an employee you are paying the absolute maximum in taxes. This is money you can be using to improve your lifestyle, invest in your network marketing company, in real estate or set aside for retirement.
And of course, this is the information age. Never has it been easier to reach more people via network marketing than it is right now.
Yes the future does look very bright for network marketing. No doubt network marketing is the wave of the future.
9 My Case Against This Book
The way some people worship Kiyosaki, to say anything negative against him would be considered blasphemy. Well, in that case consider me the Kiyosaki Heretic. Here is my case against this book.
The Business School for People Who Like Helping People is not an objective look on anything. It is really an ad for network marketing, nothing more. Is it any wonder that this book is being sold as a recruitment tool on many network marketing websites?
In the book Kiyosaki talks up network marketing, and backs it up with conversations he had with his Rich Dad. Kiyosaki seems to be making stuff up from his Rich Dad as he goes along. If he were to write a book about gardening, I'm sure that he would have an entire chapter about how Rich Dad taught him what soil to use, when to water, etc.
In the introduction and on the back cover Kiyosaki admits that he was not involved in network marketing. Why, then, is he writing a book about it? He says that he can be more objective about the industry seeing as he's not involved. This is like someone who's never been to Spain writing a book about why you should go to Spain. Of course, a little thing like having no experience in something is not going to stop a guy like Kiyosaki from trying to make a buck out of it.
There's a saying that when everyone is digging for gold, you should sell shovels. Well, a lot of people are digging for gold using network marketing (and most are coming up empty-handed) while Kiyosaki is selling this book as the shovel. Don't buy it.
10 Unbiased Opinion?
To the unknowing, Kiyosaki has an unbiased opinion of network marketing. Don't be fooled. He is a major speaker for many network marketing training organizations for companies such as Amway and Quixtar, among others. He has a great interest in promoting network marketing because these companies use his books to promote their own very highly profitable training systems. Get the "other side of the story" before diving into network marketing headfirst. Explore many companies. Make sure they don't profit off of your training. Good Luck!
11 The Business School for People Who Like Helping People
This book is great. Once you start reading it you don't want to stop. Since Robert Kiyosaki made his millions other than networking, he does an excellent unbiased job of explaining all the advantages to network marketing.
12 People helping people in free enterprise
Network marketing may very well be the last opportunity to achieve the American Dream.No capital investment and unlimited income opportunity without risk. Your in business for yourself, but not by yourself.Several years ago, I was in a conventional business that went bust. While licking my wounds I saw Donald Trump on the David Lettermen show. When asked what he would do if he had to start all over, Trump said instead of on in addition to real estate, he would find a good Network Marketing company and go to work. That motivated me to check network marketing out, buy this book and I went to work.Network marketing is people helping people in free enterprise and has grown into a 80 billion dollar industry. Nework marketing is big and obviously works.Buy this boo and then find a good network marketing company...ang go to work.