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Robert Bly has written The Encyclopedia of Business Letters, Fax Memos, and E-Mail to assist people to create a variety of important business correspondence that can be put to use in the office and online. Bly, the author of The Copywriter's Handbook, offers his readers some quick solutions to meeting many practical business correspondence needs. He provides plenty of samples throughout the book that cover a broad range of business needs, including correspondence with colleagues, vendors, employees and employers, customers, handling complaints and requests, making collections, and producing sales and direct marketing letters.
Readers will be impressed with the ease with which they can learn to create their own business letters. Following the guiding principles, samples, and instruction in this book will result in generating favorable responses in making sales, marketing products and services, issuing warnings for poor worker performance, making the firing of people much easier to accomplish (gulp!), terminating services, apologizing for poor performance, and many other tough real-life circumstances they are likely to face in the business world someday!
Bly offers some very helpful tips on customizing letters to meet specific circumstances such as time-sensitive communications, varying message tone, generating favorable responses with creative wording, and preparing correspondence intended for faxing and e-mailing. Bly cautions his readers by reminding them that once someone sends an electronic communication there may be no way to stop it from reaching its destination. Watch your words and emotions!
Readers will learn how to produce many top-notch communications for any purpose, including office correspondence, faxes, e-mail, newsgroups, and Website design use. This book will assist business people of all levels of experience to get any message across much easier with more confidence! This is an indispensable business writing guide. Look good in print and online! Highly recommended for novice business owners!
Every paper published in a respectable journal should have a preface by
the author stating why he is publishing the article, and what value he
sees in it. I have no hope that this practice will ever be adopted.
-- Morris Kline
The astronomer Francesco Sizi, a contemporary of Galileo, argues that
Jupiter can have no satellites:
There are seven windows in the head, two nostrils, two ears, two
eyes, and a mouth; so in the heavens there are two favorable stars, two
unpropitious, two luminaries, and Mercury alone undecided and indifferent.
From which and many other similar phenomena of nature such as the seven
metals, etc., which it were tedious to enumerate, we gather that the number
of planets is necessarily seven. [...]
Moreover, the satellites are invisible to the naked eye and
therefore can have no influence on the earth and therefore would be useless
and therefore do not exist.