Eric S. Siegel | Brian R. Ford | Jay M. Bornstein
1 This book is my bible
This book says it all very concisely, no fluff. I've written three business plans with it. Read a chapter in the book, write a chapter of the plan. The examples are very good. I just hit $1MM in sales on my third try - I give this book a lot of credit for helping me get organized.
2 Good explanations, but ....
This book explains the business plan in sufficient detail to let you understand what is needed to create a business plan. If you're not proficient already in writing business plans, you'll need a Ernst & Young consultant to have any use of the book. Of course, then you'll probably get the book for free ater having paid their fees. In short, nice to read but absolutely not the first bookon the subject to recommend to anyone.
3 Well delivered information neatly and compactly written
I think this book does of a great job of succintly outlining the dos and donts of business plan writing. I also think that the example plan is most instructional. The only thing it could do better is to put in a sample business plan that is based on a services model, rather than a products model. It also could touch on the Internet as a special information resource.
4 Quick read, yet detailed.
If you're looking for something more than "Business Plans for Dummies" but don't need a textbook this is the book for you. Reads quickly, gives some pertinent details. A sample plan is used to illustrate components and the author comments on its strong and weak points.
